Bharat Sundaram Named Chief Executive Officer of Hallmark

Proven Healthcare Technology Leader Will Drive Digital Transformation to Address Health System Workforce Challenges – One of the Most Pressing Structural Issues for Providers

CHARLESTOWN, Mass.–(BUSINESS WIRE) — Hallmark, a leading healthcare workforce management technology company, announced today that Bharat Sundaram has been appointed Chief Executive Officer. He succeeds Bruce Cerullo, who will continue on the Board of Directors and will serve as a Strategic Advisor to the company.

Bharat Sundaram, a seasoned healthcare technology executive with extensive experience from roles at Vizient, MedAssets, and the Boston Consulting Group, brings a proven record of driving transformational growth. As President of Vizient, a leading healthcare performance improvement company that partners with over 3,000 hospitals to reduce costs and improve quality, he expanded the company’s capabilities in services, technology and data, successfully executed several high-value acquisitions, and led its adoption of AI to drive value internally and for its clients.

“Joining Hallmark is about more than just a new role—it’s about making a significant impact in our industry by tackling one of the biggest structural issues facing providers today with innovative, data-driven solutions,” said Sundaram. “With a marquee set of clients, multiple levers for growth, and a high-performing team, I see a tremendous opportunity to build on the company’s strong foundation and deliver clear value and ROI through technology.”

“It has been an incredible privilege to guide Hallmark through a period of significant growth,” said Cerullo. “We’ve expanded our strategic partnerships with staffing agencies and health systems, launched the Center for Healthcare Workforce Excellence, and established a Strategic Advisory Board of healthcare leaders nationwide. These milestones position Hallmark for sustained success, and I am confident that Bharat’s deep expertise in digital transformation and analytics will propel our mission even further.”

Hallmark will showcase its latest innovations in workforce intelligence and staffing technology at the AONL 2025 conference in Boston, March 30-April 2.

About Hallmark
Hallmark offers a fully integrated SaaS platform for healthcare workforce management. Our Einstein II product streamlines sourcing and deployment of contingent clinical labor while our Heisenberg II product automates the provider lifecycle from contracting to compensation, all with exceptional effectiveness, transparency, and cost savings. Partnered with our advanced strategies and deep expertise, Hallmark’s leading-edge technology solutions empower healthcare organizations to thrive. To learn more, visit: www.hallmarkhcs.com.

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Media Contact
Andrea LePain
On behalf of Hallmark
andrea@emediajunction.com 

What does it take to move from reactive staffing to a more proactive workforce strategy? In this session at the 2026 AONL Annual Conference, Michelle Sanchez-Bickley, SVP of Customer Success at Hallmark, joins Jerikah Gilliland, Chief Nursing Officer at Arnot Health, and Andrea Mazzoccoli, Chief Nursing Officer at Hallmark, as they walk through how they are building more flexible workforce models and using data to guide staffing decisions.

From creating structured internal resource pools to gaining better visibility into workforce utilization and labor costs, the conversation highlights how organizations are making more informed decisions across FTEs, float pool, and contingent resources. You’ll also hear how AI-driven insights are helping leaders anticipate demand, act earlier, and reduce the administrative burden of day-to-day scheduling.

You’ll leave with the ability to:

  • Design a structured internal resource pool that expands flexibility without sacrificing coverage
  • Evaluate tradeoffs across internal staff, overtime, and contingent labor using real workforce data
  • Use market and operational insights to better manage labor costs and reduce unnecessary spend
  • Identify patterns in demand and workforce behavior to act earlier and reduce last-minute staffing gaps